Last year, Time magazine crowned Taylor Swift Person of the Year.

It's safe to say this came as no surprise for many.

After all, she’s one of the most influential people of our time.

Her jaw-dropping influence has also been coined “The Taylor Swift Effect”.

It describes how she successfully drives people’s behaviour and how she gets them to move.

Every time she visited a new place in 2023, a mini economic boom took place there.

She also made the impossible possible.

She made football - one of America’s most popular things - even more popular.

Simply by dating Kansas City Chiefs Tight End Travis Kelce.

This is social contagion at its finest.

You don’t have to be a Swiftie to realise that there’s A LOT to learn from her, especially as entrepreneurs.

So let's unpack the infamous "Taylor Swift Effect" and how you can apply it yourself to grow your business, shall we?

“The Taylor Swift Effect” is a network effect

A group of people are being influenced.

As a result, they become soldiers for your cause, go on to influence others…

And get more people to join, thus expanding their force.

It’s a wildfire that can spread faster than a highly contagious virus.

So if you want to take a leaf out of Swift’s influence book, here’s what you gotta do:

Zero in on fostering relationships and building a community.

Swift understands that the power lies in relationships.

She cares about her fans and puts a lot of effort into making them feel important.

Answering DM’s and commenting on fans’ social media posts is something most celebrities don’t do, yet TS does.

Despite having a schedule fuller than Domino’s stuffed Pizza crust.

She even sends her fans gifts in the mail and shows up to their wedding.

And it pays off. Big time.

Because of her highly personalised interactions with fans, she was able to foster a community that has now grown into a full-blown movement.

Why hyper-personalization matters

Just imagine what would happen if you took the same approach towards your customers?

If you put them first and made sure to not only offer them the best service or product possible, but you also personalized every interaction they have with your business.

Your chances of creating an unforgettable experience that turns customers into raving fans and promoters, who form a loyal community would be sky-high.

Just think about your own online experiences with businesses.

How are you finding most of those interactions?

Do you receive value and a lot of personalization when you enter a funnel?

I’ve been through hundreds of funnels and most of them are exactly the same.

Underwhelmingly impersonal.

Only very few have created an actual Swift-swoon-worthy experience that actually knocked me off my socks and made say “Just shut up and take my money”.

Start giving more

Like Swift, you have to realize that the power lies in relationships.

Give, give and give to your audience and prospects.

Don’t treat them like just another number.

If your customers are feeling your dedication and you’re providing them with a top-notch personalized experience, then they’ll go on to recommend your content and services to everyone they know.

As a result, people will enter your funnel, you’ll grow your audience and your list and your customer base will expand.

That, ladies and gents, is the power of “The Taylor Swift Effect”. ;)

So think about how you can create your own -insert your name here- effect.

Where can you add more value to your customers and your audience?

What more can you give?

How can you improve your customer experience and make it more personal?

You may not be able to influence society as a whole and achieve massive cultural impact like Swift…

But you CAN influence your audience and start a spark that spreads like wildfire and adds more happy customers to your business. (and ultimately, more $$ to your bank account)